EARNED,
WE’RE UNOFFICIAL.
ON PURPOSE.
If you know the Lot, you already know why this matters. If you don't, here's the point: Blue Lot® has no sponsorship deal, no licensing agreement, and no athletic-department logo on the bottle.
We didn't pay to become part of game day. The people behind Blue Lot® have been part of it for more than four decades.
Official is something you buy. Earned is something you build. We know which one lasts.
FAN RAISED.
Blue Lot® was built from the Lot outward by people who know the culture because they live it. The tailgate isn't background scenery to game day. It is part of game day.
Every meaningful Blue Lot® decision should survive one simple test: Would it hold up on a Saturday in The Lot?
FINISHED IN WEST VIRGINIA. ON PURPOSE.
Blue Lot® bourbon begins with mature Kentucky whiskey. But Blue Lot® is finished as Blue Lot® in West Virginia. Bottled in Summersville.
The 100 Proof flagship is brought to bottling proof with West Virginia spring water. WV Grown certified.
We could make different choices. Some would be easier. But this isn't simply about putting West Virginia on the label.
It's about putting West Virginia into the process.
CULTURE,
BOTTLED.™
That's the idea: a bourbon with enough substance to stand on its own and enough meaning to belong naturally in the culture that created it.
Blue Lot® is made for the people, traditions, and moments around game day. The bottle isn't the culture. The bottle belongs in the culture.
What Blue Lot® Stands For
SHOW UP
Being there matters.
BRING SOMETHING
Food. Music. Bourbon. A story. Something that makes the gathering better.
WELCOME PEOPLE IN
There’s always room for another chair.
SHARE THE BOTTLE
Blue Lot® was made to be opened.
