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Tailgate Spirits builds premium spirits around the places, rituals, and communities that make game day matter.
We started with Blue Lot Bourbon, born from a real West Virginia tailgate tradition and created to feel like it belongs to the fans who live it.
Blue Lot® began in the Blue Lot, the heart of Morgantown game day.
For founder Michael Greenblatt, a West Virginia University alumnus and longtime member of the tailgate community, the Lot was never just a parking area. It was where friends gathered, stories were retold, and traditions were passed down.
For years, one of those traditions was a signature West Virginia Jungle Juice, a bourbon-based cocktail made with apple cider and champagne and shared with friends and family before home games. It became a fixture of the tailgate and sparked an idea: what if there were a bourbon that felt just as connected to West Virginia and the culture of the Lot?
That idea became Blue Lot Bourbon.
Launched in 2024, Blue Lot® is a premium bourbon built around a real place, real traditions, and the people who keep them alive.
Each single barrel begins at Green River Distillery in Owensboro, Kentucky, using its K13 mash bill of 78% corn, 13% rye, and 9% malted barley. The bourbon is aged six years, selected one barrel at a time, brought to West Virginia, proofed with West Virginia spring water, and bottled in Summersville.
The result is a bold, full-flavored bourbon with the depth to satisfy serious whiskey drinkers and the story to mean something before the bottle is ever opened.
